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Newswire : Releases : "False Claims by 7 Sunscreen Marketers Mislead Americans, Put Them at Risk..." False Claims by 7 Sunscreen Marketers Mislead Americans, Put Them at Risk; Top Class Action Lawyers Take Action to Protect Consumers 3/30/2006 12:33:00 PM To: National and Assignment Desks Contact: Michael Khoo, Alex Howe, Timi Gerson, or Paco Fabian, 202-822-5200 or 202-669-7911 (cell) or Michael@fenton.com, all of Fenton Communications LOS ANGELES, March 30 /U.S.

Newswire/ - Manufacturers of the top sunscreen brands relied upon by millions of American swimmers and sunbathers each year have lied about the effectiveness of their products in blocking sun rays and preventing skin diseases, including cancer, according to several coordinated lawsuits filed in California Superior Court in Los Angeles.

Such famous brands as Coppertone, Banana Boat and Hawaiian Tropic, marketed as protective "sunblocks," are in fact unreliable in protecting adults and children and can create a sense of false security that actually endangers users, the complaint charges.

"Sunscreen is the Snake Oil of the 21st Century and these companies that market it are Fortune 500 Snake Oil salesmen," said Samuel Rudman, a New York-based partner in the nation's most successful shareholder and consumer class action law firm, Lerach Coughlin Stoia Geller Rudman & Robbins LLP.

"False cla...

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